What started in mid 2012 as a noble idea to address smallholder farmer challenges of access to quality agricultural inputs and services in Kenya has become the most trusted agribusiness platform for smallholder farmers .The journey to the 50th franchise mark started with a pilot of four shops in Karura,Gachie,Ngecha and Zambezi markets. It was clear from the pilot that provision of timely quality inputs coupled with tailor designed local farmer training on best agronomy and livestock practices as well as a clean shop with superior design would be the biggest accelerator to local farmer agricultural productivity.
Kiambu and Nyandarua County
The success of the pilot has so far been replicated in forty nine other markets and communities in Kiambu and Murang’a County. Thousands of small-scale farmers have so far benefited from Farm Shop services through access to quality agricultural inputs as well as participating in livestock demonstration training events, crop demonstration events, free farmer clinic days, promo days and supplier days.
Agriculture is a mainstay of the county. The farmers mainly practice crop and dairy farming. The main value chains include maize, wheat, garden peas, snow peas, beans, cabbages, carrots and pyrethrum. Maize, wheat, garden peas, beans and Irish potato are the major food crops while pyrethrum is a major industrial crop. Major horticultural crops include cabbages, carrots, snow peas and again the Irish potato and garden peas. Other livestock products other than dairy include beef, chevron, poultry, pork, mutton, eggs, poultry meat and wool. In addition the county also produces honey and wax.
The major crops grown for food supply are maize, Irish potato, wheat, garden peas and beans. The major crops in the county are maize, wheat, garden peas, beans and Irish potatoes with pyrethrum being the most important industrial crop. Dairy enterprise is the most important livestock enterprise in the county, followed by beef production, poultry and mutton.
Farm Shop Njabini Launch
20th November is an historical day for Farm Shop as staff, local farmers and other stake holders witness the launch of Farm Shop -Njabini franchise outlet, the 50th in the network and the first shop in the county. More than fifty farmers attended this historic event and benefited from agronomy and livestock training sessions from experts drawn from Farm Shop technical team, Coopers Kenya, Biodeposit, Unga farm care, Twiga chemicals and Osho chemicals.Famers also enjoyed gifts that included Farm Shop branded merchandize like caps Dust coats and T-shits.
The Franchisee-pioneer in the County
Joyce Mutuota was all smiles as Farm Shop staff and local farmers joined in celebrating the unveiling of her newly branded and converted shop. Her shop was previously referred to as Taji Agrovet and had waited for three months before she qualified to become a Farm Shop franchise. The screening process was not easy and I thank God I emerged top of all the candidates who were after carrying Farm Shop brand in this town, says a delighted Joyce’’ .She now has high hopes that her business will become stronger, bigger and her customers will benefit from Farm Shop services. Joyce is happy that now she has guaranteed supply of quality products from Farm Shop and she will become part of the change that Farm Shop has brought to Nyandarua County.
This Feature been written by Samuel Munguti Please contact me at firstname.lastname@example.org. If you have any question about becoming a franchisee at Farm Shop.