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Welcome to Farm Shop

Slide background

Welcome to Farm Shop

Slide background

Welcome to Farm Shop


Our Model

Smallholder Farmers are the backbone of the Kenyan economy. Yet, most farmers struggle to access the high-quality inputs or the advice they need to thrive. Farm Shop is radically changing that by blending franchising efficiency with a commitment to generating value for smallholder farmers, their families and communities.


Farm Shop (Master Franchisor)

Farm Shop’s central team focuses on:

  • Franchisee recruitment and training
  • Farmer outreach and market creation
  • Supplier and supply chain management
  • Standards creation and monitoring


Farm Shop franchisees are independent entrepreneurs and experienced business people. They manage community-level agro-dealer shops under the Farm Shop brand and provide customers with a one-stop-shop for all they need to improve their production.



Smallholder farmers are Farm Shop’s reason for being. The Farm Shop model offers smallholders a host of extension services coupled with access to high-quality products and tailored advice at each Farm Shop outlet.



Leading suppliers ensure Farm Shop has the best:

  • Seeds
  • Fertilizers
  • Agricultural tools
  • Veterinary medicines

Our Franchisees

At the center of Farm Shop’s success are our franchisees. Their passion, knowledge, skills and dedication are what makes Farm Shop the most trusted service provider in our areas of operation. With a field-tested and proven model, Farm Shop identifies the most qualified and committed potential franchisees and the locations with the greatest potential for smallholders impact. Learn more about our franchisees.

Our Farmers

At Farm Shop, we believe in smallholder farmers. We believe in their dreams, we believe in their potential and we believe in their ability to change their lives and the lives of their families and communities. Every day we have the privilege of meeting and serving smallholders from all walks of life. Learn about our farmers.